For the next 4 weeks I will feature 4 of my favorite books for 2016 and their importance to help us understand the megatrends driving the business world today. This week, I begin by featuring “Platform Revolution” by Geoffrey G. Parker, Marshall W. Van Alstyne and Sangeet Paul Choudary.

This phenomenal work shows us how platforms beat products and how you can learn to transform your organization to take advantage of a platform structure. The authors point out that Uber, Airbnb, Amazon, Apple and PayPal are platforms that totally disrupted their markets when they launched. So you are starting a new venture, you need to  learn the secrets to start a successful platform business . If you are a traditional company today, the book will teach you how you can adapt to a platform in today’s changing marketplace. This is a must read!

Next week we will feature how to deal with “Health Science” opportunities.